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In a previous blog post, we explained 3 ways that artists can benefit from blogging. Basically:
- A blog provides exposure for you and your work.
- A blog provides insight into your working process.
- A blog facilitates connections between you and your fan base.
Now that you’ve set up your blog, what should you write about? Let’s take a look at a range of topics you can blog about to keep your readers interested in coming back for more!
Give your readers an inside glimpse into your studio. Show them what you’re working on and tell them about your working process – what inspires you, what materials and techniques you are using, what challenges and surprises you’ve encountered.
Show your readers a bit about your personal life – but not too much. An art blog is an ideal way to get “personal” with your fan base and potential gallery contacts. By including cute anecdotes about something you experienced or by sharing photos of your new dog, your blog readers will see you more as a real person than as a bunch of pixels on a screen.
At the same time, be careful not to get too personal. Be aware that everything you write can affect your image, so don’t write posts about what you ate for breakfast or what TV shows you watched last night. There is such a thing as “too much information”, so before you hit the “publish” button, ask yourself, “Does it help or hurt my art business if people know this about me?”
Plug your upcoming gallery shows, competitions you’ve entered, workshops you’re leading or attending, and any other art-related events. Your fan base will be interested in seeing that you are active in your field, so keep them updated on your artistic activities. It’s okay to toot your own horn, but try to avoid “sales talk”.
Write about things that inspire you. You can write about other artists you admire, your favorite place to paint, or a cloud formation that caught your eye on the way to the grocery store that you quickly captured in your sketchbook.
Provide tips about making art. By sharing what you’ve learned about art, you can help establish yourself as an expert in your field. Other artists will appreciate your openness and potential collectors will take note that other artists look up to you.
Above all, remember to make your art blog both friendly and professional. Think of your blog as a combination of:
- an ongoing conversation with a trusted gallery owner whom you have known for years
- a warm welcome to a new fan of your artwork
- a chance for friendly art talk over a cup of virtual coffee
In other words, many different types of people will be interested in reading your art blog, so try to write with these various audiences in mind.
