The world looks to midnight on January 1st as the dawn of a new year. Similarly, many people look to Pantone® to announce the year’s hot color trend.
Pantone is the authority on color. Much of the world acknowledges this company as the primary source of information on trending and complimentary color systems. Ironically enough, before deciding on the “Color of the Year”, Pantone surveys the world.
Searching for the Color of the Year
Pantone looks to entertainment, popular travel destinations, art exhibits, new artists, and various socio-economic conditions before choosing the color of the year. They also consider technology, textures, and worldwide sporting events before landing on the exact hue. Once Pantone’s decision is published, it influences fashion, interior design, branding, graphic design, product packaging and more.
Communicating with Color
Individuals and companies wait in anticipation for Pantone to reveal its color of the year. Color is one of the most powerful communication tools. Those who want to be seen and heard are sure to consult Pantone before crafting visual messages.
Pantone’s Color of the Year for 2014
Inspire and be inspired by Pantone’s Color of the Year: Radiant Orchid. Radiant orchid is said to be “…a captivating, magical, enigmatic purple….” In order to have a colorful year, however, it is important to have more than a single color option. This is why Pantone publishes entire color schemes that are appropriate for each season.
10 colors have made the cut for Spring 2014, also known as “A Season of Colorful Equilibrium”.
And for those who want to be perfectly color coordinated in fashion, décor, and more, check out Pantone’s color swatch book 35 Inspirational Color Palettes.
Very few aspects of life are black and white. We live in a colorful world. And Pantone is the global authority on color. See what will be trending next. Stay up to date with Pantone.
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