Obesity is considered a major health crisis in the United States and many other countries. According to the Food Research and Action Center, “Obesity rates have more than doubled” since the 1970s. It has also been reported that two-thirds of Americans are considered overweight or obese. While media pundits and nutritional scientists speculate the cause of obesity, one source of the problem seems apparent: junk food.
Humans love junk food. And many of us are addicted to it (which some claim is the food industry’s goal.) When considering this truth, it is safe to say that junk food has changed the face of our culture.
One artist, photographer James Ostrer decided to explore this phenomenon with his latest series, entitled, “Wotsit All About?”
If you called the series horrific, he might not mind. Using junk food, he produced some of the most disturbing images you can imagine. Monsters.
At an early age, James Ostrer’s parents divorced. It was a troubling time for him and his parents did what they could to lift their child’s spirits. His father, in particular, thought Happy Meal’s would work. Therefore, whenever Ostrer’s father picked him up for the week, he started things off with a trip to McDonald’s.
Unfortunately, instead of lifting Ostrer’s mood, this tradition brought on a bad habit. Ostrer began turning to junk food as a way to cope with stress. As he got older, Ostrer noticed his health was in decline. This got him thinking about how his relationship with junk food negatively impacted his life. He also began to reflect on how junk food impacts the world. That was when inspiration struck.
The result was a series of portraits that showcased grotesque monsters made entirely of junk foods like candy, burgers, and chocolate. Ostrer used junk food as material to completely cover his models from head to toe. After eight hours in the “makeup” chair, each monster emerged looking horrifying and disturbing. This was Ostrer’s goal. The photographer successfully made the point that our relationship with junk food is indeed horrifying, grotesque, and disturbing.
Ostrer also titles his photographs to enrich his message. Each one contains the letters, “EF,” followed by a number. “EF” stands for “emotional fossil.” This structure mirrors what is called “E numbers.” The Food Standards Agency’s code for what are considered safe additives. The reviews are strict but somehow, fast food restaurants keep managing to receive passing grades.
Ostrer’s monsters have their own E numbers, indicating that they are “safe.” But Ostrer second guesses their labels by asking, “Are these monsters safe?”
Is Junk Food Safe?
Health is a global issue and junk food is too, especially in America. More often than not, what seems harmless turns out to be destructive. James Ostrer’s work reflects this fact with a bit of a twisted view. Ostrer tells us these junk food monsters are on the loose, but instead of running from them, we invite them into our bodies every day.
By viewing Ostrer’s photographs, we are invited into his perspective; a perspective that he hopes will alter the trends of junk food.
Read more Segmation blog post about food art:
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