Colors Red and Purple: A History of Emotion
Color? At some point in your life you have probably heard or been part of a conversation about how color invokes emotion. Magazines bombard us with color
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The Importance of Color Vision and Art
“Art without color would lose much of its purpose.” ~ Andrew Loomi Did you know some humans have the ability to see 7,000,000 colors? Even though contrasting shades of similar colors are not always evident, artist use millions of colors to create intriguing works of art. Unfortunately, hundreds of millions of people are colorblind. This…
DetailsColors to Market by…
Using a particular color to market a product or brand is nothing new — but it’s effectiveness has never been higher. All colors have some sort of symbolism that contribute to traditions, cultures, religions, concepts, superstitions, and feelings. Some of these colors are even thought to stir physical reaction in people. This encourages companies and…
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Colors Change What is Beautiful
What is beautiful? The term is a bit subjective, don’t you think? After all, isn’t beauty in the eye of the beholder? It most certainly is, but one undeniable quality about color is its ability to make all things beautiful! This is why color-field painting, with its abstract merging of vivid colors, is responsible for some beautiful…
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Introduction to Color Expert Johannes Itten
“Color is life; for a world without color appears to us as dead.” – Johannes Itten When you take an art course on color theory, you can thank Johannes Itten for laying much of the foundation for what you’re being taught. Johannes Itten was a Swiss artist and teacher who taught at the Bauhaus in…
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