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Segmation Art Newsletter

October 2014


Meet our colorful witches as they ride their brooms against star and moon lite night skies!


Fresh from the ovens, our pizzas have a perfect blend of color and detail in every piece. Meet the chef and delivery guy too!

Owl Friends

You'll get a hoot when you meet our simplistically designed owl friends - Olivia, Hedwing, Errol, Strix, Eva, and Hooty!

Spooky Spirits

Our Halloween themed ghosts, witches, and monsters will lift your spirits!

Learn more about SegPlay Mobile today!

Benjamin West - Anglo-American Painter

Benjamin West (1738 – 1820) was a Anglo-American Painter who created many historical scenes. He was born in Pennsylvania and learned how to make paint from Native Americans. He originally painted portraits and later became associated with a wealthy patron who connected him to other painters from which he learned advanced skills such as painting silk and satin. His travels to Italy exposed him to works from Titian and Raphael who influenced his later works. He later traveled to England from where he never returned home. His career involved commissions from the King of England and he helped establish a Royal Academy. Our Benjamin West collection of patterns includes several self portraits, other portraits including James Smith, John Grey, Henry Middleton, William Markham, Charles Wilson Peale, and Peter Beckford, and many historical paintings including Benjamin Franklin Drawing Electricity from the Sky, Isaac's Servant Tying the Bracelet on Rebecca's Arm, Fidelia and Speranza, Cupid and Psych, The Burghers of Calais, The Death of General Wolfe, and The Death of Nelson.

Harvest Time

Harvest Time is a special time of year on farms. It’s a busy time where crops of all types are gathered from fields, sorted, cleaned, packed, and shipped. This end of the growing season makes for many seasonal and religious celebrations. Our Harvest Time pattern set reflects on this centuries old activity with many photographic patterns of harvested fields with bales of hay, picked apples, pumpkins, carrots, squash, and Indian corn, a picked apple, grapes on the vine, and a brilliant harvest moon.

Get a new pattern set today!

The Met, NY Welcomes Pieces of Egyptian Antiquity

Source: CBS News

Would you like 4,000-year-old Egyptian artifacts lining the mantel of your home? This could have been possible if the Metropolitan Museum of Art in New York had not purchased The Treasure of Harageh collection. Discovered in early 1900s, The Treasure of Harageh includes nearly 40 items. According to CBS News, the collection consists of "...flasks, vases and jewelry inlaid with lapis lazuli, a rare mineral." The Met, NY, acquired the collection in early October, 2014.

The Treasure of Harageh, which dates back to 1900 B.C. was found near Fayum, a city in Egypt. A British archaeologist, by the name Sir William Matthew Flinders Petrie found the items in a tomb near the city.

In 1914, items from the dig were given to donors in St. Louise, USA who sponsored the excavation. The collection was owned by St. Louis Society of the Archaeological Institute of America until it went into private collection in 2012.

A Flourishing Art Market in Ethiopia

Source: BBC News

Ethiopian art is vibrant and lively but until a few years ago the art community was not selling and buying artwork. This is changing thanks to the presence of Makush Art Gallery and Restaurant. Located in Ethiopia's capital, Makush draws more revenue from art than food. When the restaurant/art gallery opened in 2000, it only had a roster of 15 artists. Today, 70 artists have created more than 650 paintings.

The owner of Makush, Tesfaye Hiwet had a feeling this business model would help draw attention to talented artists in Ethiopia. He had been decorating his Washington D.C. restaurants and night clubs with Ethiopian artwork for years. Even though the art of his homeland was well received in the states, Hiwet could not ignore that art was underappreciated in his native land. This is not the case anymore. Makush sees $300,000 in annual revenue from the art gallery alone.

1) In what year was the first pencil invented in England?

  1. 1499
  2. 1565
  3. 1712
  4. 1632

2) In what year could artist purchase ready mixed paints?

  1. 1887
  2. 1895
  3. 1750
  4. 1880

3) What does the term Art Nouveau refer to in France?

  1. Modern Style
  2. New Art
  3. Art Trends
  4. Modern Art

4) In what year was the first children's book published in Germany?

  1. 1658
  2. 1685
  3. 1675
  4. 1669

5) What year was carbon paper patented in London, England?

  1. 1875
  2. 1901
  3. 1860
  4. 1806

Answer Key:

  1. B
  2. D
  3. A
  4. A
  5. D

Benjamin West - The American Raphael

Benjamin West (1738-1820) was an American born painter who found great success in Europe. During his career he became known for elevating historical art practices in Britain. He also co-founded the Royal Academy and served as president following Sir Joshua Reynolds. In everything he did, West exuded confidence in himself and his abilities. As a result, his art was noticed by all.

Attention was given to Benjamin West long before he became known as "The American Raphael." West was born in Pennsylvania in 1738, nearly thirty years prior to America claiming its independence from Great Britain. At a young age, he showed great artistic talent and an eagerness to learn how to produce great artwork. In fact, it was believed that West learned how to create paint by watching native Indians mix clay and bear grease together in pots.

After acknowledging his strengths, Benjamin West's parents and the Quaker community in which they lived gave him permission to travel to Philadelphia and New York where he would study art. However, these emerging art hubs did not keep the skilled artist's attention for long. In 1760, the painter went to study abroad in Italy on a trip sponsored by William Allen, the wealthiest man in Philadelphia at the time. Upon leaving Italy, West moved to England where he would grow into a great artist and teacher.

West did not spend much time in London before he painted Cymon and Iphigenia which exhibited in 1764 at Spring Gardens. Also, he was quickly commissioned to create portraits for Bishop of Bristol and Bishop of Worcester, as well as the Archbishop of York, Robert Hay Drummond. In 1766, he designed an altarpiece for a church in London, St. Stephen Walbrook. And he also painted Orestes and Pylades and The Continence of Scipio. His portrayal of classical subjects was very well received.

By 1970, Benjamin West was making a big splash among art enthusiasts including King George III with two paintings: The Oath of Hannibal and The Departure of Regulus. These depictions of ancient history proved that the American artist mastered "the style of history painting the French had perfected," according to Loyd Grossman, a Fellow at the Society of Antiquaries.

Then, in 1771, Benjamin West showcased The Death of General Wolfe at the Royal Academy. West could not have known the painting would become one of the greatest art achievements in the 18th century. West's refined approach to historical art did not show subjects in Greek and Roman dress, nor did he show them in shabby clothing. All subjects were glorified in West's paintings; they were made to look pristine. According to Senior Curator at the Royal Academy, Helen Valentine, this was the "grand style" Benjamin West used and taught. He applied his grand style often, making the scenes he painted appear idyllic. He used the style as a tool for inspiration and created high art by deliberately perfecting nature which he felt would elevate himself and society.

The following year, West was paid an annual salary of 1,000 pounds to serve as the historical painter to King George III. Sometime later, after the death of Sir Joshua Reynolds, West was royally appointed to the role of president of the Royal Academy. West only took one year off from the Royal Academy between entering office in 1792 and his death in 1820.

In that time, and throughout his career, West influenced many artists in Britain and America. As he painted, he taught others the intricacies of his style and elevated the practice of painting historical art. Looking beyond his influence, one truth remained constant: Benjamin West was Britain's "American Raphael." To this day his art is showcased and his talent is noticed.

Webmuseum, Paris

Royal Academy of Arts Collections


The Colors of Fall: 5 Shades for a Stylish Season

Fall is rich in color. Changing leaves and autumn décor surrounds us with vibrant scenery. Many people like these colors so much, they choose to infuse their wardrobes with fall colors, too.

Most of the time, traditional fall colors include burnt oranges, rusty browns and deep reds. But for 2014, designers have opted for a diverse, playful palette.

Here are the five colors that will have you looking stylish and turning heads this season:

Read the rest of this story on our blog…