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Segmation Art Newsletter

February 2014

Winter Games

Play our winter games! Bobsled, curling, hockey, skiing, snowboarding, and even the biathlon!

Music Hues

Let's make some noise with our colorful musical patterns including a band, harp, keyboard, mandalin, treble clef, and violin!

Valentine Girls

Love is in the air! Meet our Valentine Girls: Sandra, Ronnie, Heather, Rose, Candy, and Monique!

Learn more about SegPlay Mobile today!

Rachel Ruysch - Dutch Flower Painter

Rachel Ruysch (1664 -1750) was a Dutch still life painter best known for her artwork involving flowers. She was undoubtedly inspired by her father, a very famous botanist of the era. She had a long career of painting starting at age 15 and continuing producing excellent works well into her 80s. The backgrounds of her paintings were very dark, which was the style for flower paintings at the time. Later in her life, she was influenced by another painter who painted lighter backgrounds, and she too adapted that style. You’ll find many examples of her works in our pattern set, with flowers in bouquets, vases, and with various props including a butterfly, fruits, tree trunks, tulips, insects, and bees.

Cats Two

Cats are small furry, domesticated mammals kept as household pets as they have been for many centuries. Although solitary hunters, cats are actually social species with many forms of vocalization and body language. They have strong, flexible bodies and have better hearing and smelling ability than humans. They can see in the darkness though they have poorer color vision than humans. There are many breeds of cats distinguished by their coats and patterns. In this pattern set you’ll find many different colorful varieties of cats photographed mostly in outside environments. The images are composed of both up close and at medium distances capturing many details. Our feline friends have provided us with many intriguing expressions as they gazed into the cameras.

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Since when is Plagiarism Art?

Source: ABC News

Plagiarism occurs when someone takes another person's work and pretends that it is his own. Shia LaBeouf knows this all too well. He was said to have ripped off a Daniel Clowes novel to create a short film. But LaBeouf denies these allegations and claims the plagiarism scandal was all a ruse. He says it was part of a larger work called "Stop Creating."

Stop Creating is a collaboration that puts a spotlight on true art, as LaBeouf would define it. To him, true art is not plagiarism. Yet, everywhere we look there is plagiarism. On social media sites, people post the same quotes, share the same pictures, and read the same articles.

Shia LaBeouf is calling out this behavior with tweets that include "#stopcreating". In one tweet he writes, "Performance art has been a way of appealing directly to a large public, as well as shocking audiences into reassessing their own notions of art."

In another tweet he says, "All art is either plagiarism or revolution & to be revolutionary in art today, is to be reactionary." Therefore, what LaBeouf is trying to say is that his original act of plagiarism was only setting the stage for completely authentic artistic expression.

Coffee Cup Art Makes Money through Social Media

Source: Today

Coffee cups come in all shapes and sizes, but now they are becoming available in one-of-a-kind designs. Miguel Cardona Jr. is a designer who pursues this new vehicle for art.

It began when Miguel thoughtlessly drew on a napkin at a coffeehouse. He posted a picture of it on Instagram and enjoyed the response. Ever since then, he has drawn on coffee cups, getting more elaborate each time. He says a single cup can take him between 20 minutes and three hours to complete.

Cardona sells these cups at the cafés where he creates them and on Facebook. He generously donates his earnings to Project Night Night, a non-profit that provides homeless children with the comfort of care packages.

1) Rococo comes from the words "rocaille" and "coquilles", which means decorating with what?

  1. Stones and flowers
  2. Shells and pebbles
  3. Fleur-de-lis
  4. Onions and squash

2) Who was the first woman to make a significant contribution to the Baroque period?

  1. Medici
  2. Caravaggio
  3. Velasquez
  4. Gentileschi

3) What Dutch artist is known for his quiet paintings of solitary, contemplative figures in interior settings?

  1. Rogier van der Weyden
  2. Jan Van Eyck
  3. Jan Vermeer
  4. Rembrandt van Rijn

4) What historical event was a major influence on religious art during and after the Baroque period?

  1. The Great Schism
  2. The Council of Trent
  3. The French Revolution
  4. Thirty Years' War

5) Name the style of art that developed in Europe during the 18th century as a reaction against Baroque art.

  1. Neo-Classicism
  2. Rococo
  3. Impressionism
  4. Gothic

Answer Key:

  1. D
  2. C
  3. C
  4. B
  5. D

A Full Life of Love and Art - Rachel Ruysch

Describing Rachel Ruysch as an artist is limiting. Ruysch lived a long, rich life. She spent her 86 years (1664-1750) surrounded by family members who loved art, learning, and one another.

Her love of art was great and unique. The focal points of her paintings stood out among the many artistic talents of her family and other seventeenth century painters. She specialized in creating still lifes that often featured collections of flowers. With attention to detail and a myriad of blended colors, her work surpassed that of her contemporaries and is still topic of conversation today.

Even though aspects of her artistic style were distinct, it is apparent that she picked up many techniques from her time apprenticing with Dutch flower painter Willem van Aelst, and from watching and working alongside her father.

Frederik Ruysch taught his daughter a lot about life and art. He was a recognized botanist and anatomist. One of his greatest interests was in special "liquor" that served as an embalming agent. In 1717, Ruysch sold the liquor recipe to Peter the Great, among other items.

His science projects were known as his "repository of curiosities." One of his specialties, for instance, was creating dioramas that included well-preserved human parts. Rachel helped put her father's science on display by decorating his collection with flowers and lace. From this experience, it seems that she learned how to recognize nature in a way that was accurate and appealing to broad audiences.

When Rachel turned 15, she began working with Willem van Aelst at his studio in Amsterdam. One of his stylistic tendencies that Rachel later adopted was the use of dark backgrounds. Therefore, most of her work includes highly detailed, bright, still life floral arrangements set on dark backgrounds.

Her immersion into art did not stop there. Rachel's paternal grandfather was a Dutch painter, printmaker and architect of the Golden Age. She also married a portrait painter from Amsterdam, named Juriaen Pool. In addition, one of her sisters married a painter and her other sister married a dealer of paints.

While she lived in Amsterdam for most of her life, she returned to her birthplace, The Hague, around 1700 to accept a prestigious role. She would become the first female member of the Confrerie Pictura, a painter's guild. The mother of 10 was honored by this invitation and would continue gaining respect from the art community and international fame for years to come.

In 1708 she was asked to become the court painter for the Johann Wilhelm, Elector Palatine in Düsseldorf. She served there until 1716, in addition to working on her own paintings at home.

Throughout the long life and career of Rachel Ruysch, she painted more than 100 masterpieces. She also had fame that spread far beyond the Netherlands. Aside from being born into an artistic family, she had talent that set her apart from other seventeenth century artists.

Rachel had a hold on composition. She knew how to use colors that worked in harmony. She let her soft, natural hues stand out by setting them in front of soft backdrops. All the while she incorporated texture in great detail, which brought every pedal, leaf, and dew drop to life. Her still lifes were masterful because of this fact; she made the flowers appear so real that people wanted to reach out and touch them.

Her art has this effect on people to this day as they hang in museums, galleries, and in private collections to this day. Still, it would be hard to say Rachel Ruysch's life was defined by work. The beauty of her craft and the content of her character come from a rich place of love and belonging.

National Museum of Women in the Arts


Pantone’s World of Color

Pantone is the authority on color. Much of the world acknowledges this company as the primary source of information on trending and complimentary color systems. Ironically enough, before deciding on the “Color of the Year”, Pantone surveys the world.

Very few aspects of life are black and white. We live in a colorful world. And Pantone is the global authority on color. See what will be trending next. Stay up to date with Pantone.

This is true most of the time. There is only one exception: items that glow in the dark.

Read the rest of this story on our blog…