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Company Newsroom – Segmation’s Press Releases

Segmation releases Free iPad/Mobile Phone Paint By Numbers App

May 17, 2012: Segmation (www.segmation.com) has introduced SegPlay® Mobile 2.0, available for free at the Apple iTunes Store and newly optimized for iPhone, iPad, and iPod.

Press Release 2012 ScreenshotsSegPlay Mobile 2.0 is the mobile app of SegPlay’s Paint By Numbers software, and lets players use their fingers like a paintbrush. Formerly sold for $1.99 at the Apple store, it’s now available for free and is fully compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPad, iPod touch (3rd generation), and iPod touch (4th generation) devices. SegPlay requires iOS 5.0 or later.

The app has been optimized for the larger iPad display in both landscape and portrait orientations, making it work like a giant digital canvas for painting on.

“We’re very excited to be able to offer SegPlay as a free mobile phone app” says company president Mark Feldman. “It’s the quickest, coolest, and fastest way to paint by numbers using your iPhone, iPad, or iPod, and is the perfect form of entertainment for people on the go.”

The SegPlay Mobile 2.0 app download includes six free patterns to get players started, with an impressive – and growing – library of six–pattern sets in diverse fun categories available in six levels of difficulty. Additional pattern sets are available, and very reasonably priced at under $1 each. New pattern sets are also being released every month.

“Version 2.0 is a huge leap from its predecessor,” notes Feldman, observing the ability to feel the canvas using an iPad, with easy to use graphics, near infinite zooming, panning, pinching, flicking and user-friendly icons.

He adds, “Besides now being free and having a cleaner interface, we’ve fixed a bunch of bugs, installed new upgrades, and provided many special features. Some of those features are available immediately with the free download, the rest will unlock after just one new set of patterns is purchased.” These features include:

“I can’t even tell you how many thousands of our community’s members have spent the past year painting by numbers on their mobile devices. They’ve been extremely anxious to get their fingers on these upgrades and new patterns, and are thrilled about being able to download new pattern sets every month. We heard what customers wanted, and we delivered.

“Plus with just one pattern set purchase, you’ll get rid of those pesky advertisements,” he laughs.

“Regardless of what you do during your day,” says Feldman, “There’s nothing so refreshing as painting by numbers. It’s fun, it’s relaxing, and it’s INCREDIBLY addictive.”

“Best of all,” he smiles, “There’s no mess to clean up when you’re done.”

About Segmation
Segmation has been the leader in digital paint by numbers technology since 1990, when it developed the first online color and number pattern creation technology in the industry. Over the years it has introduced numerous improvements to its product line.

The company’s latest innovation allows users to color intricate line patterns from a wide range of photorealistic images on their mobile device. All Segmation software offers a huge assortment of playing options for testing painting skills, manual dexterity, speed, artistic abilities, skill-testing, color therapy, and just plain fun.

Segmation software is available today for use online, on PC, iPad, and mobile phone, with free trials of the programs available. The SegPlay Mobile 2.0 app is completely free.

The company has acquired a worldwide following, with a vast library of available patterns that runs into the thousands in hundreds of categories. Pattern sets go from very simple to very complex, and patterns cost just pennies apiece to own.

Segmation also offers a free monthly newsletter, an instructive and entertaining WordPress blog called Outside the Lines, great YouTube videos, and a vibrant and diverse Facebook community, all of which are perfect for art lovers, teachers, casual gamers, students, crafters, and anyone seeking a few minutes of relaxation or insight into the art world.

Segmation products are available both as entertainment and as customizable marketing tools.


Casual Game Developer SegTech Posts 110% Revenue Increase

June 17, 2009: Casual game software developer, SegTech, announced 110% sales increase in the company’s SegPlayPC, digital paint-by-numbers program for Q1-2008 to Q1-2009. With time on their hands and fewer dollars in their pockets, art loving consumers have an engaging hobby alternative—one that helps them stay within the lines of their budget.

Casual game software developer, SegTech, announced 110% sales increase in the company’s SegPlay® PC, a computerized paint-by-numbers program for Windows 2000, XP and Vista for Q1-2008 to Q1-2009. With time on their hands and fewer dollars in their pockets, art loving consumers have an affordable hobby or pastime alternative. SegPlayPC provides users with 20 images and hours of digital painting fun, entertainment and art education for less than the cost of a large, four topping pizza. In addition with 50 artist or design pattern sets of 20 or more images, SegTech offers consumers a choice of over 1800 colorful digital patterns at pennies each. The art computer program is appropriate for all ages and requires no artistic skills.

With dining out and shopping cut backs, recessionary times call for reasonably priced home entertainment. The casual game industry estimates 200 million consumers go to the Internet monthly to play relatively simple games that can be played on a computer or personal phone without special equipment like a Playstation or Xbox. Categorized as a casual game, the SegPlayPC computer download software captures the nostalgia of the 1950s paint-by-numbers pastime while capitalizing on today’s gaming technology to engage users on multi levels. The program is ideal for parents and children, crafters, art teachers, students and busy professionals, who are attached at the hip to their computers, and want a welcome distraction.

“Just as comfort foods have seen a comeback with the recession, our digital version of classic paint-by-numbers is helping people cope by providing a well deserved mental diversion,” states Mark Feldman, President of SegTech. “Individuals and families learn about famous art works and just have fun. Our professional customers love the fact they can take their paintings on their laptops for travel—cutting business entertainment costs.”

The digital painting process is simple, clean and green, and it supports the consumer’s recession-buy choice. Without purchasing a kit, paint, canvas or brush, the user points and clicks to “paint” artists’ masterpieces, contemporary and tradition designs, decorations and photographs. SegPlayPC introduces today’s generation to famous artists like Cassatt, Degas, Raphael, Rembrandt, Renoir and Vermeer. The program operates in a range of modes: Normal, segments of the painting are number-keyed to a palette of colors; Hint, shows only the current color—speeds up the painting process and is an advantage for children and; and Free, users can select any color in the available palette. With a dynamic user interface and cool sound effects, the program’s gaming challenges compliment the artistic elements. Users can choose a “beat the clock” coloring mode—racing against a timer to complete an image in a given time frame at six levels from easy to complex. They can also employ speed-painting tools, monitor the mistake counter and track the number of remaining pieces and colors.

At the SegTech website users can order the complete version or download the program as shareware with a limited number of patterns, textures and features on a 10-day trial. The program can then be upgraded to the full version by purchasing SegPlayPC at the Kagi Store.

About SegTech
SegTech is a seriously fun company focused on bringing original scientific image-processing research into entertaining and creative software products. Founded in 1998 the company developed Segmation™, The Art of Pieceful Imaging technology, as a powerful software tool for photorealistic image segmentation. The Segmation paint-by-numbers’ product line includes: SegPlay® PC, for desktops and laptops; SegPlay® Mobile, for hand held devices; and SegPlay®, a free online version for playing with art on the Web. http://www.segmation.com.


New Generation of Art Lovers Learns about Old Masterpieces Through Digital Paint-by-Numbers

November 19, 2007: They both sound like something from a pre-digital age. Artistic masterpieces by great painters such as Goya, Raphael and El Greco; and painting-by-numbers, a pastime that was surely endangered by the end of black-and-white television and killed off by the Playstation. Both though have been given a new lease of life by digital techniques that let art lovers recolor classic old paintings on their computers by following the numbers.

“It’s a huge amount of fun,” explains Mark Feldman, President of SegTech, a software company whose SegPlay® digital paint-by-numbers games now boast over 700 patterns and a large legion of art fans. “You still get the pleasure of re-creating a work of art by yourself by applying colors, but because it’s done with a computer and a mouse, you can learn so much more about the painting as you’re doing it.”

It’s that educational aspect that makes the difference. Traditional paint-by-numbers games would include little more than a palette of watercolors and sheets of patterns and numbers. Digital number painters however, are provided with access to information about the artist while the digital control panel lets them understand how the artist matched tones and even how surface and paint texture can affect the look of a work of art.

It’s all the enjoyment of old-style painting-by-numbers but with the sort of up-to-date electronic learning that modern scholars of all ages demand.

“We think digital painting-by numbers strikes the right balance between education and fun,” says Mark Feldman. “And let’s face it, there’s no better way to teach young people anything these days than to give them their education in the form of a computer game.”

For more information and setting up a fascinating interview, email Mark Feldman at info3@segmation.com and visit the Segmation™ website, www.segmation.com

Evaluation Copy Available on Request

More Information and Images:


Paint-by-Numbers in the Palm of Your Hand

Walnut Creek, CA (PRWEB) August 13, 2007 – The popular 1950s paint-by-numbers pastime is now portable. Aficionados who are on the go can now color paint-by-numbers images without an Internet connection or even a desktop computer. Walnut Creek, California, software developer SegTech recently introduced SegPlay® Mobile, a hand-held paint-by-number program for Windows Mobile™ 5 devices supporting the PocketPC program environment. The mobile version adds to the company’s successful launch of SegPlay® PC in September, 2006.

‘Painters’ using SegPlay® PC or SegPlay® Mobile follow a number key to fill intricate sections of a picture so the photorealistic image gradually emerges in color in the individual segments. Completing the image, the user can replay the process to marvel and learn as the work of art composes itself, color by color. A relaxing diversion popular with artsy types, the program especially resonates with middle-aged women who appreciate the application of today’s computing power to the nostalgic, paint-by-numbers craze of their youth. And, with near-infinite pan and zoom controls, SegPlay® Mobile can magnify detailed sections of the pattern, so it is easy on the eyes!

The SegPlayMobile program includes more than a dozen entertaining images—masterpieces of art, portrait photographs, abstract illustrations, and cartoons. As with SegPlay® PC, SegTech continues to develop diverse collections to expand content for SegPlay® Mobile.

In the “casual gaming” software category, SegPlay® Mobile is simple to use and appeals to all audiences and age groups. With a few intuitive tools, new players can begin painting immediately, completing the simplest patterns in just a few minutes. The program also offers engaging options to expand with each user’s interests, from art awareness to gaming challenges. Continuously replayable and addictive, SegPlay® Mobile can be as repetitive or infinitely varied as each user prefers.

Optimizing modern image-processing programming, SegTech programmers developed “Segmation™” technology, which enables designers to dissect pictures into outlined patterns with customized, computer-generated color palettes. Using this technology, programmers can isolate dozens of colors and divide images—from simple line drawings to intricate masterpieces or photography—into thousands of distinct segments. Based on a vectorized pattern format, SegPlay® Mobile allows near-infinite pan and zoom navigator of the patterns.

Several thousand daily visitors and habitual users have enjoyed the online version of SegPlay, available at Segmation.com for more than five years. The family-friendly site offers the largest and most diverse collection of photo-realistic paint-by-numbers patterns on the Internet. SegTech founder Mark H. Feldman developed Segmation™ technology and started the website in 2001.

Users can test a free, downloadable program with limited patterns on a five-day trial. The complete SegPlay® Mobile downloadable program costs $14.95(US) and is available at Segmation.com and other mobile device-oriented sites including Handango, PocketGear, PocketSelect, and Handster. For information, visit SegTech online at http://www.segmation.com/.

Evaluation Copy Available on Request

Image Available for Publication:
Screen shot

Caption:
SegPlay® Mobile, a new program from SegTech, gives a new, photorealistic twist to paint-by-numbers, digitizing the 1950s pastime and making it portable. With an easy user interface, the handheld program provides numerous gaming options so users can fill detailed patterns and enjoy a meditating, soothing, and creative computing experience on the go.

More Information and Images:

SegPlay® Mobile Product Features

Screen Size and Orientation: The program is designed to work with various Windows Mobile devices. Resolutions and the interface of SegPlay® Mobile adjust depending on portrait or landscape orientations.

Tools: Painters can work in a standard, sizeable window. Users can also magnify the painting to focus on and enlarge any section with infinite zoom-in and out tools. The program also includes panning, translation, and auto-advance gadgets to “move” the canvas around, complete color application, and speed the fill-in process.

Modes: The program operates in a range of modes:

In addition, “Auto-Completion” offers a quick alternative to seeing the completed pattern.

Pattern Options: Some patterns can be defined with more than 250 colored segments and palettes of up to 32 colors. Users can alternate between several combinations of line and background colors.

Gaming Features: With a dynamic user interface and fun sound effects, the program’s gaming features engage users at all levels. Users can race against a timer to complete patterns in a given timeframe at levels from Easy to Experienced and Expert. Users can also employ near-infinite pan and zooming controls. With speed-painting tools, gaming users can monitor the mistake counter and track the number of remaining pieces and colors to increase the program’s challenging and addictive potential.

Evaluation Copy Available on Request


Paint-by-Numbers Updated for the Digital Generation

Walnut Creek, CA (PRWEB) September 12, 2006 — Software developer SegTech recently introduced SegPlay® PC, a digital version of the popular 1950s pastime, paint-by-numbers. The result is a new computing hobby that folks fifty years ago couldn’t have imagined.

Users can color images with the mouse instead of a brush with SegPlay® PC, the desktop program for Windows 2000 and XP. The program includes twenty images, from complex masterworks of art to familiar landmarks and soothing nature imagery. According to SegTech, the company will expand this content with future diverse collections.

Using SegPlay® PC, “painters” follow a number key to fill sections of the picture and the photorealistic image gradually emerges in color segments. Completing the image, the user can replay the process to marvel and learn as the work of art composes itself, color by color. A relaxing diversion popular with artsy types, the program especially resonates with middle-aged women, who appreciate the application of today’s computing power to the nostalgic, paint-by-numbers craze of their youth.

SegPlay® PC offers a variety of artistic, educational, and gaming features to help users explore intriguing dimensions of both classic and modern art. Suitable for art education lesson plans for grades K-12, the software provides entertaining, instructive experience in color science and art appreciation.

In the “casual gaming” software category, SegPlay® PC is simple to use. With a few, intuitive tools, new players can begin painting immediately, completing the simplest patterns in only four minutes. The program also offers engaging options to expand with each user, whether they seek art awareness or just an interesting gaming challenge. For example, the program offers the creative opportunity to play with intricate painting patterns and “edit” works of art. Advanced users can undertake ambitious projects and work with extremely complex and intricate patterns. With appeal to all audiences and age groups, SegPlay® PC is continuously replayable and addictive, and as repetitive-or infinitely varied-as each user prefers.

SegPlay® PC uses the same cutting-edge processing power of Microsoft’s DirectX™ graphics technology used to play today’s video games. Optimizing modern image-processing programming, SegTech programmers developed “Segmation™” technology, which enables designers to dissect pictures into outlined patterns with customized, computer-generated color palettes. Using this technology, programmers can isolate dozens of colors and divide images-from simple line drawings to intricate masterpieces or photography-into thousands of distinct segments.

Several thousand daily visitors and habitual users enjoy an online version of the program, available at Segmation.com for more than five years. The family-friendly site offers the largest and most diverse collection of photo-realistic paint-by-numbers patterns on the Internet. SegTech founder Mark H. Feldman developed Segmation™ technology and started the website in 2001.

Users can test a free downloadable program (with limited patterns, textures, and features) on a ten-day trial. The complete SegPlay® PC program is also downloadable and costs $24.95(US). For information, visit SegTech online at www.segmation.com

Screen shot

More Information and Images:

SegPlay® PC Product Features

Tools: Painters can work in a standard, sizeable window or at full-screen resolution to maximize the canvas. Users can also magnify the painting to focus on and enlarge any section with infinite zoom-in and out tools. The program also includes panning, translation, and auto-advance gadgets to “move” the canvas around, complete color application, and speed the fill-in process.

Modes: The program operates in a range of modes:

In addition, “Auto-Completion” offers a hypnotizing experience as users can watch the program automatically apply each color to the pattern. The hues spread throughout the pieces and the image takes form, one drop at a time.

Pattern Options: Some patterns can be defined with more than 1000 colored segments and can employ palettes of more than 32 colors. Users can customize the appearance of lines and numbers on the canvas, adjusting the color and transparency of the lines, changing the format, font, color, and transparency of the numbers, even opting to paint with invisible outlines.

Art Education: A transparency control allows the original image to “bleed” gradually into the pattern to give additional color clues, and the opportunity to explore color-averaging and matching techniques. A texturing feature includes twenty texture choices, allowing users to paint on textured paper and apply textured paint to achieve a stylized effect in their completed images. Users can also scale and align textures to improvise unlimited effects. Program content includes links to artist websites for information about the artworks, artists, and subjects.

Gaming Features: With a dynamic user interface and fun sound effects, the program’s gaming features engage users at all levels. Users can race against a timer to complete patterns in a given timeframe at levels from Easy to Experienced and Expert. Users can also employ speed-painting tools, monitor the mistake counter, and track the number of remaining pieces and colors to increase the program’s challenging and addictive potential.

Printing and Saving: The program includes a versatile printing option, allowing users to print blank patterns, partial paintings, completed artwork, and, for offline coloring, corresponding palettes. The program also provides an automatic saving function so that, as a user progresses on a pattern, the program individually and automatically saves the work so the user can return to it later.

Evaluation Copy Available on Request